The Challenge
PropTiger is one of India's largest real estate brokerages, helping buyers across the country discover and purchase residential properties. Operating nationally in India, it actively markets and sells more than 200 large-scale real estate projects, managing a high-velocity lead pipeline generated from multiple digital and offline sources.
PropTiger generates upwards of 10,000 inbound leads every month. The challenge was not lead volume - it was execution at that volume.
Speed-to-lead gap. Leads arrived around the clock, including evenings and weekends when the sales team was unavailable. A significant portion of leads were never contacted at the right moment.
Follow-up inconsistency. Sales representatives frequently missed scheduled callbacks. Leads who asked to be called at a specific time were either forgotten, not logged in the CRM, or contacted once and lost when the callback was not answered.
Portfolio complexity. With more than 200 active projects across India, qualifying and matching a lead to the right property required deep knowledge that individual sales representatives could not consistently deliver.
Our Approach
Brahmastra Labs deployed a voice and WhatsApp AI workforce to handle the full inbound lead qualification and nurturing workflow for PropTiger.
CRM integration. The AI integrated directly with PropTiger's existing CRM to automate lead ingestion and push qualified outcomes back in real time - ensuring nothing fell through the cracks.
Full portfolio training. The AI was trained on all 200+ active projects - pricing, configurations, locations, and project-specific nuances - enabling accurate property matching in live conversations.
Sales process alignment. PropTiger had a defined methodology for lead activation and nurturing. The AI was configured to follow this process precisely, ensuring the conversation experience matched the brand standard.
24/7 execution. The AI handled all inbound leads across voice and WhatsApp continuously, eliminating response delays caused by business hours, team capacity, or weekend coverage gaps.
The Results
Following deployment of the Brahmastra Labs AI workforce:
99% of inbound leads were contacted within 3 minutes of entering the CRM - regardless of time of day or day of week.
22% increase in lead-to-site-visit conversion, driven by consistent qualification and follow-up execution.
35% reduction in cost per site visit, reflecting the efficiency gain from AI-driven lead activation.
